Funny Canadian Grocery Store Commercial Radio

As the world moves beyond the pandemic, a new ROM (Royal Ontario Museum) is emerging, one that will change the way people think about the role of the museum and its place in the city. As part of this transformation, today, ROM unveils a dynamic new brand voice and a powerful film. This new brand signals ROM's intention to open its doors wider to a new generation of museum-goers and help build back culture in the city and province. Two years ago, ROM kicked off the journey of revitalising its brand to match the transformation happening within the museum's walls, with the help of Toronto's creative community.
Agency: Broken Heart Love Affair

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With so much noise and chatter in our minds today, our everyday thoughts can get in the way of our lives. Emmerse wants to help people escape their thoughts with immersive, calming soundscapes from around the world.
Agency: John&Bill

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Bonterra, an innovative and sustainably focused line of household paper products, officially launched today in Canada, giving consumers the opportunity to make a difference for a better planet. As sustainability continues to become a greater priority for Canadians, Bonterra is offering them our new, more environmentally conscious option to meet their needs while doing something small, but impactful at the same time.
Agency: Broken Heart Love Affair

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To raise awareness about the burden that cannabis-related criminal convictions have on both individuals and society-at-large, Cannabis Amnesty has partnered with Cossette and Magic Circle Workshop, to create 'Legalize Us'. The campaign is anchored by a 3:45 minute film that draws attention to the way that systemic racism in the enforcement of cannabis laws causes qualified and willing members of marginalised communities to be shut out of employment opportunities.

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IGA announces the return of its 'Tough Cookies' campaign in support of Fondation Charles-Bruneau. For this third edition, IGA chose once again to work with creative agency Sid Lee to put a new spin on the giving experience, producing an online video game (available with the purchase of temporary tattoos). The kids from Fondation Charles-Bruneau were actively involved in the initiative, coming up with the tattoo designs and with the missions in the video game, which centres around tastes.

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In recognition of Indigenous History Month, Indigenous-owned Cheekbone Beauty launches its #GlossedOver campaign. Created by the agency Sid Lee, the campaign features a line of unsellable lip gloss inspired by contaminated water - a crisis that remains present in over 30 Indigenous communities across Canada. In tandem, prestige beauty retailer Sephora Canada will donate all proceeds from the sale of Cheekbone Beauty products throughout June to Water First, a charitable organisation supporting Indigenous communities to address the water crisis.

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Launched on International Day Against Homophobia and Transphobia, Havas Montreal has released this 'The 54-Second Watch' campaign.

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Hilton is extending its signature hospitality to the green at this year's RBC Canadian Open. The company is launching 'Hilton on the Green', a first-of-its-kind opportunity for golf lovers in Canada: a unique, 1-bedroom pop-up hotel room right off the 3rd hole at this year's RBC Canadian Open, running from June 6th to June 12th. Hilton on the Green is the ultimate golf experience for any fan: a personal concierge and golf cart, gourmet meals delivered to your room, breakfast in bed, a view of the green at St. George's Golf and Country Club that can't be beat, and world-class service and hospitality from Hilton.
Agency: FUSE Creative, Toronto

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a2 Milk, a licensed brand under Burnaby, BC based Agrifoods Cooperative, is introducing a first of its kind milk campaign to show Canadians that not all milks are equal. Created by agency partner Zulu Alpha Kilo, the star of the digital-first campaign is a dishonest catfish who contrasts the easier to digest benefit of a2 Milk against a humourous, relatable life moment that is anything but digestible. The objective was to disrupt purchasing habits and get people to consider a new brand of milk that helps them feel amazing.

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When a man schmeared the Mona Lisa with cake, Philadelphia Cream Cheese couldn't help but wonder - was it cheesecake?
Agency: Rethink, Canada

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BMO Financial Group announced its new Pride campaign, inviting anyone in North America to ''deposit rainbows'' during Pride into BMO's virtual Rainbow Deposit Box. At a time of year where rainbows are everywhere, the campaign aims to turn every rainbow into tangible action. Similar to taking a picture of a cheque, BMO Rainbow Deposits enables users to make a ''deposit'' that benefits Rainbow Railroad-a non-profit committed to helping persecuted members of the 2SLGBTQ+ community.
Agency: FCB, Canada

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IKEA Canada's much anticipated Toronto Downtown location opened this week. Given that home furnishing inspiration is core to the IKEA offer, inspiration became the subject of its social advertising to promote the new downtown store. In 'Window Shopping' IKEA Canada collaborated with Rethink to transform Toronto homes into showroom displays. Windows of real homes, reflecting real lives, became out-of-home ads for the IKEA Toronto Downtown - Aura store.

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To raise awareness about the proliferating book banning and educational gag orders in American schools nationwide, and to raise money to support PEN America's crucial work to counter this national crisis of censorship, Margaret Atwood and Penguin Random House have partnered to create The Unburnable Book, a fireproof edition of Atwood's prescient - and often banned - novel The Handmaid's Tale, featuring the iconic Handmaid imagery by designer Noma Bar. In a launch video announcing the project, Margaret Atwood herself can be seen 'testing' a prototype with a flamethrower. This single-copy special edition of The Handmaid's Tale was produced by Rethink, an independent creative agency, and fabricated in Toronto by the graphic arts specialty and bookbinding atelier The Gas Company Inc. The Unburnable Book was manufactured by print-and-bindery master craftsman Jeremy Martin. Fireproof materials and processes were researched and tested by Doug Laxdal.

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To mark the 75th anniversary of the Canadian Citizenship Act, the Institute for Canadian Citizenship (ICC) has launched a new campaign for Canadian Citizenship Week (May 23rd-29th) to remind Canadian citizens of the benefits of immigration. While two-thirds of Canadians acknowledge the benefits immigrants bring, newcomers remain systemically underemployed relative to their Canadian-born peers, causing many to reconsider staying in Canada. To dramatise this employment discrepancy, the ICC has created The Disparity Coin, a virtual commemorative coin powered by Statistics Canada data on immigration and employment.

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Having a good neighbor is very pleasant. But having a bad neighbor, not so much! This is the premise of Benny&Co's new brand campaign. This campaign definitely positions the restaurant chain in the camp of the neighbors we want to have, that is, friendly neighbors who always come to us with something good. As for the neighbors you don't want to have, the campaign presents a few whose actions have the gift of getting on your nerves.
Agency: Ogilvy

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Nature comes to life when we use Ola Bamboo's products.

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The campaign, simply entitled ''Rise Up,'' shows common examples of poverty and social exclusion in Greater Montreal-a person experiencing homelessness, a senior living on her own, a victim of bullying, an immigrant family subjected to racial profiling, and a man in psychological distress. While they seem to bear the weight of their situation on their own, a figure representing Centraide and community workers literally and figuratively helps to lift them up out of poverty and exclusion. As they soar up into the air, they are no longer carrying the burden alone.
Agency: Rethink

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Interac empowers Canadians with simple, fast and convenient payment solutions. Their services have become such a reliable part of everyday life that Canadians don't often think about the innovation and expertise that makes it all possible. With new innovations launching soon from the company, this campaign reintroduces Interac as the experts who geek out on complexity so the rest of us don't have to.
Agency: Zulu Alpha Kilo

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Luminato Festival Toronto has set out to revitalise its citizens' creative spirit, launching a campaign that's sure to spark a reaction. Designed by creative agency The Local Collective, the unmissable initiative sees luminous billboards punctuate key locations in the city, showcasing how, though art can provoke a multitude of emotional responses, the one thing it consistently causes is conversations. A multidisciplinary festival, Luminato brings international art to the Greater Toronto Area each year, featuring work in unusual spaces and utilising city streets as its stage.

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Roses. Playdough sculptures. Macaroni cards. For decades these 'default' gifts have become the Mother's Day norm. But for many moms, these gifts aren't really the gifts they want. That's why Goodfood, the online grocery and meal kit provider that brings food dreams to life, wanted to give moms a taste of what they really hungered for. In partnership with AOR john st. (who pitched and won the business in September 2021), Goodfood created A Goodfood Fantasy, a series of wanton novellas where the object of desire is what most moms lust over most â€" delicious food.

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Ontario Racing, the governing body for Horse Racing in Ontario, together with major supporter Ontario Lottery & Gaming Corporation (OLG), has released a bold new campaign designed to get people back to the track by showing what a unique and exhilarating entertainment option horse racing is. The new 'Welcome to The Track' campaign showcases all of the moments that help to create a thrilling and timeless race, right in the backyard of Ontarians. The 'Welcome to The Track' campaign is an integrated multimedia effort. At its heart is a TV spot and online video that, through slow-motion, showcases the beauty, poetry and human moments that make horse racing so exciting. The campaign, which exclusively features Ontario drivers, jockeys and horses, as well as Ontario tracks, will also include radio, online, and social elements. The campaign was created by Ontario Racing's advertising agency of record, Forsman & Bodenfors.

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Mastering messes, conquering chaos, and pummeling paperwork. DoorDash can help. DoorDash is showing how it can assist in conquering everyday "stress monsters" with a dance-tastic new campaign from Hard Work Club called "Dancing With My Stress." It is the Toronto-based agency's first work for DoorDash since being awarded the account late last year. The campaign brings to life three well-known stress monsters laundry, paperwork, and the kidsâ€™ mess

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This billboard campaign, created by Agency59, targets the tech community in Silicon Valley. Foreign tech workers, a vital talent pool for the industry, must apply for their H1-B visa annually. Many who don't win have to leave. Path To Canada provides an option to allow them to continue their career in North America.

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Luxury department store Bergdorf Goodman has debuted its latest campaign, graded by creative studio Nice Shoes. Suffused with rich hues of purple and gold, and embellished with glittering disco balls, the two spots put a contemporary elegant twist on a retro roller disco aesthetic. Featuring collections from Bottega Veneta, Alexander McQueen, Prada, and more, the fashion seen throughout the campaign reflects the brand's decidedly positive point-of-view for the season.

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TANK WW and Grey Canada today unveiled a dramatic multimedia campaign to raise funds for Ukraine humanitarian and refugee efforts through Razom. The work is built on a quote from Ukrainian President Zelensky's address to the Canadian parliament: ''Feel this: what we feel every day.'' The pro bono integrated campaign includes out-of-home, social media, online and public relations in Canada and later the US. Images of iconic landmarks in Toronto and Montreal appear on https://feelwhatwefeel.com/. Visitors can toggle between before and after views showing the war-torn cities in ruins, created using cutting-edge visual effects. Pedestrians can access a QR code to see the moving scenes on digital billboards at their transit stop.

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The Canadian Automobile Association (CAA) and One Twenty Three West (123w) have launched a new national campaign against distracted driving that has a simple message: do it all before you drive.
Instead of showing the negative consequences that come from distracted driving, something that's been a little played out, CAA has gone a more positive route. The campaign features a catchy song that reminds Canadians to set the destination, check safety features, finish a burger, and put the phone down before you drive, not while you drive.

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The average Jeep buyer is typically a Boomer or a Gen Xer. To target younger generations who have been buying more vehicles during the pandemic, Publicis Toronto developed an innovative marketing campaign, Jeep Code - transforming every Jeep grille into a barcode, powered by Snapchat. The scannable barcode uses Snapchat's AI technology to detect the nameplate and model using a database of hundreds of images of Jeep models. On-street discovery is how many Canadians fall in love with Jeep. Now when you spot a Jeep in the wild, you can scan its grille through Snapchat and instantly learn about the make, model, price, and inventory nearby. The experience also offers Jeep fans the ability to build their own and even shop on the spot. It's a seamless journey that can take you from social media to behind the wheel.

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Websites play a crucial role in the automotive purchase journey, but our combined online activity-from web visits, to search activity, to video streaming-is also responsible for about 4% of all global CO2 emissions. As part of its "Be theChange" corporate social responsibility initiative, Volkswagen Canada is temporarily powering down its full website this Earth Day to raise awareness of sustainability efforts worldwide. Visitors to VW.ca will be greeted by a landing page featuring a specially coded image of the upcoming all-electric ID.Buzz, which arrives in Canada in 2024, rendered using only ASCII text characters. The "Day to Zero" initiative was developed by Volkswagen Canada's advertising agency, Type1.

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To highlight the negative effects of climate change on mental health, Earth Day Canada is launching the 2022 campaign 'Remedy Together.' Created in collaboration with the creative agency Sid Lee, this campaign invites everyone with eco-anxiety to call in sick on April 22nd. Participants are encouraged to take care of themselves and others on Earth Day, by taking action for the planet. By registering at the following link: Call in sick for Earth Day, participants with receive a symbolic token of their eco-anxiety to share on social media. A variety of activities and initiatives are available on the Earth Day Canada website throughout April and May.

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From shoes to couch cushions, kid's toys to TV remotes, dog owners across the country have seen their share of nibbled or gnawed household items. Fido's ferocious chomping generally leaves these items unusable and worthless, but a new program from Milk-Bone is turning them into their favourite treat. Launching on Facebook and Instagram, the "Chewpons" initiative is inviting people to submit a photo of their chewed-up item to Milk-Bone in exchange for a $2.50 coupon to be put toward their next Milk-Bone purchase.
Agency: Leo Burnett, Toronto

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Everything's coming up tulips (and other greenery) in an evocative new advertising campaign for health and wellness e-commerce retailer Well.ca created by Toronto agency Hard Work Club. "Let Wellness In" represents the company's first brand-focused marketing as it looks to strengthen its position in the fast-growing health and wellness category. The 30-second spot opens on an expectant mother bringing home an order from Well.ca before showing life - both human and natural - flourishing within its walls. As the dialogue-free spot continues, we see life unfolding and thriving amid a riot of colourful flowers and greenery covering the walls and floors.

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Scotiabank's new campaign from Rethink - aptly titled Bad Advice - is a response to the onslaught of unsolicited advice that we find ourselves faced with today. Everything from relationship advice, to financial advice, to parenting advice. A majority of Canadians find the financial world more confusing and complex than they did five years ago.

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Have you ever noticed that women's sports always have a 'W' for women's sports, and men's sports just get to be called sports? Today a campaign, created by Rethink, Canada, launched to change that by adding an M to the NBA, NHL, MLS and PGA logos, and top athletes and sports figures are already on board. The movement 'Add The M', which tackles the four biggest sports in North America that have both men's and women's leagues, is being led by YWCAs across Canada and has already gained the support of sports figures like soccer star Christine Sinclair, TSN host Jennifer Hedger, and Sportsnet host Tara Slone.

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Everyone loves a Whopper. Thanks to the Burger King app's delivery feature, you can get one brought right to your door and tame that all-too-familiar Whopper craving. Burger King knows that there is no place like home, the only other place on earth where we can truly be ourselves, no makeup, no bow tie and no one judging us. That's why, now, Burger King claims that 'Every home can be the Home of the Whopper'! The new Burger King campaign from Publicis Montreal aims at anyone with a smartphone or a tablet, being a tech savvy or not, just anyone who can't stay away from the iconic Whopper sandwich to get it from the BK app delivery.

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Ontario Lottery and Gaming Corporation's (OLG) mandate is to give back to the province, with 100% of the profits being reinvested into Ontario. In the last five years, OLG provided $9 billion back to the province for its key priority programs. While OLG offers a range of entertainment choices at retail with lottery products, online at OLG.ca with various casino, lottery, and sports games, and at local casinos, many are not aware that money goes back to the province, into our communities and all the good it accomplishes.
Agency: FCB, Toronto

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To celebrate World Down Syndrome Day, School has launched some new work edited by Lynn Sheehy for Adidas. The spot is directed by Jason Van Bruggen and produced by Suneeva's Geoff Cornish and Kim McEniry for the creative teams at FCB. 'Runner 321' is the story of Chris Nikic, triathlete, marathon runner, and now the first athlete sponsored by Adidas with Down syndrome. School Editing shares a thank you to agency producer Sarah Michener and everyone that helped to get this inspiring story told. Let's make room for runner 321 in every race.

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Collaborating with dentsumcgarrybowen, Le GED leads Yakult's first international campaign targeting over 40 markets represented inside a single 60-second ad. Aired throughout the Beijing Olympics and hitting markets sporadically right after, the smooth and ryth- mic film evolves to its own beat. Various sitations of everyday life, relatable no matter where you are from, blend seemlessly together with the director's signature camera movements, mise en abymes, match cuts and frames... before going full-circle. An ode to to healthness and well-being, the spot helps Yakult positions itself as la leading brand in the probiotic yogurt market around the globe. All while leaving the spectator with a sense of zen.

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Put Jim Whitney, Jamie Way and Bob Rice in a room and it won't be long before the laughter starts, and the ideas begin to flow. The three are the creative and executional force behind the last four Sonnet Insurance advertising campaigns. Sonnet was the first Canadian insurance company with a 100% online purchasing process. Under the leadership of SVP of Sonnet Roger Dunbar, the company has enlisted the help of Whitney Creative to pass this message on to consumers in uniquely funny ways.

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We continue to reimagine our relationship with our homes, and even as they become ever more important, we often still feel like we need to leave our homes to achieve our goals, realise our dreams, or become the people we're meant to be. We disproportionately celebrate the successes achieved outside the home, but at IKEA, they believe that home is where it all starts. Home is a canvas for our dreams and ambitions. We make ourselves, at home. In keeping with IKEA's understated irreverence, or 'twinkle in the eye', the aspirational brand campaign from Rethink Canada focusses on the double entendre of the familiar saying, 'make yourself at home'.

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